There are numerous other advanced and alternative search engines, some of which allow you to do much more than you can using the big three search engines, and others which cater to niche requirements. However, these are not the only reliable search engines. With these three capturing majority of the search traffic, it is easy to assume that there is no room for any other players. In addition to Google, the other two big players in the search market in the United States are Bing and Yahoo.

Owing to its high personalized user experience, dominant advertising platform, and powerful algorithms, Google has become a behemoth in the search industry, accounting for about 89% of search traffic, according to search engine rankings by Statista.

When you mention the term search engine, most people automatically think of Google, and this is not in any way surprising. There’s tons of information on the internet, and without search engines, it would be next to impossible to find much of this information.

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