Luckily, there are many ways for marketers to get experience-informed insights without spending much money, and social listening is one of them.īefore we dive into Starbucks' wins and losses, let's take a look at an easy way to run a campaign analysis for your brand or your competitors. Most of us don’t - we’ve got to learn from someone else’s successes and failures. But because they’ve done so many, we can choose the best ones and the worst ones and drive some conclusions about what works and what doesn’t.Īfter all, it’s Starbucks - they’ve got the budget to play big. Sometimes the experiments go well, and surely sometimes they don’t. The short answer is that it’s because they’re experimenting with social media marketing campaigns all the time. How did this happen? How come we not only see their coffee shops on every street, but also on every second Facebook account? It looks like the whole fashion of Instagramming coffee is Starbucks' fault even, though there’s no proof for it. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters. As Medium put it, some businesses are made for social media.

Best digital activations 2020